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Signal dossier · Q1 2026

AAPL logoAAPL

Apple Inc. · Technology

Informational only — not investment advice. HoldLens tracks institutional positioning from public 13F filings. We are not a registered investment advisor and do not provide recommendations to buy or sell securities. Our 2026 backtest over 221 ticker-quarter pairs found the ConvictionScore has no predictive signal for forward returns (Pearson r = −0.12). The rankings describe what tracked superinvestors were accumulating or selling at the latest 13F snapshot — useful as market intelligence, not as personal investment advice. 13F data is reported with a 45-day SEC filing lag.
ConvictionScore · single −100..+100 scale
Net selling
−20
6Q TRIM
on a signed −100 sell scale · Slight selling
2 tracked managers selling. MODERATE selling pattern.
Unified ConvictionScore · −100..+100
Smart money + insider + track record + trend + concentration + contrarian − dissent − crowding
−20
Buy component
+3
Dissent penalty
−23
Unanimity bonus
0
Quality differential
-6
Info density
+6
Buyers / Sellers
2 / 2
ConvictionScore v5 · 9-layer breakdown
13F superinvestor moves + Form 4 insider trades + 8-K material events. The SEC Signals trilogy.
−20
Smart money (13F)
+6
Insider activity (Form 4)
-3
Track record (CAGR)
-2
Trend streak
+0
Concentration
+2
Contrarian bonus
+0
Event signal (8-K)
+0
− Dissent penalty
−23
− Crowding penalty
−0
Owners: 3·Buyers: 12·Sellers: 26·Buyer-CAGR-weighted expected return: +11.6% ±2.7%·How this is computed
Why this score?
See the 9 factors that produced −20 for AAPL

HoldLens's ConvictionScore is the sum of 9 factors clamped to −100/+100. Each factor has a known min/max range; the math is deterministic and reproducible. Every input traces to a public SEC filing. Full methodology →

FactorContribution
Smart money+6
Insider activity-3
Track record-2
Trend streak0
Concentration+2
Contrarian bonus0
8-K events0
Dissent+23
Crowding0
Sum (clamped −100/+100)−20

How to read: emerald = positive contribution to the buy signal; rose = penalty (sellers, crowded ownership, bearish 8-K events). Hover any factor name in the methodology page for the exact formula. Every number is computed at build time from EDGAR filings — no proprietary opinion layer, no editorial scoring. For AAPL specifically: 12 buyers vs 26 sellers among the 30 tracked managers.

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8-quarter activity

Distinct managers buying or selling AAPL each quarter — last 2 years.

0 buy moves·7 sell moves·net selling
1
'24 Q1
1
'24 Q2
1
'24 Q3
1
'24 Q4
'25 Q1
'25 Q2
1
'25 Q3
2
'25 Q4
'26 Q1
Buyers (new + add)Sellers (trim + exit)

Ownership breadth · 8 quarters

Breadth falling
-5 owners over 8Q
8
8
7
4
5
4
4
3
3
Q1 '24
Q2 '24
Q3 '24
Q4 '24
Q1 '25
Q2 '25
Q3 '25
Q4 '25
Q1 '26

Fewer superinvestors hold this name than 8 quarters ago — rotation out. See the most-owned names across all tracked managers →

Multi-quarter conviction

Managers who have been moving the same direction on AAPL for 2+ consecutive quarters. Streaks matter far more than single-quarter moves — they reveal thesis conviction, not reactive trading.

Consecutive-quarter SELLERS

Smart money activity

Every tracked 13F move on AAPL — grouped by quarter, ranked by manager quality.

Smart money activity
12 buys · 26 sells across tracked 13F filings
Net signal: Heavy selling
Q4 2025(6 moves)
Portfolio manager% portfolio
Gotham Asset Management
1.80%
Berkshire Hathaway
21.80%
Wedgewood Partners
10.20%
Egerton Capital
0.00%
Polen Capital Management
0.00%
Baillie Gifford (Long Term Global Growth)
0.20%
Q3 2025(3 moves)
Portfolio manager% portfolio
Gotham Asset Management
1.80%
Polen Capital Management
0.00%
Berkshire Hathaway
22.40%
Q2 2025(5 moves)
Portfolio manager% portfolio
Giverny Capital
0.10%
Berkshire Hathaway
22.30%
Appaloosa Management
0.00%
Polen Capital Management
0.00%
Baillie Gifford (Long Term Global Growth)
0.10%
Q1 2025(4 moves)
Portfolio manager% portfolio
Appaloosa Management
3.30%
Giverny Capital
0.10%
Li LuElite
Himalaya Capital
1.10%
Polen Capital Management
1.90%
Q4 2024(8 moves)
Portfolio manager% portfolio
Giverny Capital
0.20%
Gotham Asset Management
3.30%
Baillie Gifford (Long Term Global Growth)
0.20%
Berkshire Hathaway
23.40%
Fundsmith
0.00%
Viking Global Investors
0.00%
Maverick Capital
0.00%
Polen Capital Management
4.20%
Q3 2024(6 moves)
Portfolio manager% portfolio
Viking Global Investors
4.10%
Polen Capital Management
4.10%
Berkshire Hathaway
25.20%
Duquesne Family Office
0.00%
Maverick Capital
2.90%
Li LuElite
Himalaya Capital
3.00%
Q2 2024(1 move)
Portfolio manager% portfolio
Berkshire Hathaway
30.50%
Q1 2024(1 move)
Portfolio manager% portfolio
Berkshire Hathaway
40.50%

Insider activity

What the company's own executives and directors are doing — buys are highly bullish.

Insider activity (Form 4)
0 buys · 4 sells from corporate insiders
Net: INSIDER SELLING
InsiderValue
Borders Ben
Principal Accounting Officer
$369K
Borders Ben
Principal Accounting Officer
$369K
Tim Cook
CEO
$49.60M
Luca Maestri
Former CFO
$4.23M

Latest news

Recent headlines for AAPL — context for the moves above.

Who’s betting biggest on AAPL

Each bar is one manager’s position size in AAPL as a % of their portfolio. Longer bar = bigger conviction bet. T1 badge marks the highest-quality track records.

The consumer brand Buffett called 'probably the best business I know in the world'.
Top position — 19-year hold.
High ROIC, reasonable multiple.

AI thesis

An AI-synthesised investment thesis for AAPL, based on the 13F data above. Generated on demand — not stored or pre-computed.

AI thesis
Claude Haiku synthesis of net selling positioning from 3 institutional filers
Powered by Claude Haiku

Generate a 2-paragraph investment thesis synthesising 3 institutional holdings and the -20 conviction score.

Related smart-money signals

Derived from the same 13F filings
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The HoldLens signal dossier shows the unified −100..+100 ConvictionScore alongside live prices, multi-quarter trend detection, insider activity, and real-time news. Not investment advice. Methodology.

Sister property: SecFilingDex — the encyclopedic reference for every SEC form variant (13F-HR / 13F-NT / 13F-HR/A) and the regulatory citation behind the data on this page.