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NOW logoNOW

ServiceNow · Technology

Tracked owners
1
Sum of conviction
8%
Sector
Technology
HoldLens Signal
Full buy/sell dossier for NOW
Verdict · Multi-quarter trend · Activity · News · Ownership
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Smart money activity

Every tracked buy, add, trim, and exit on NOW by the best portfolio managers in the world. Ranked by manager quality inside each quarter.

Smart money activity
10 buys · 7 sells across tracked 13F filings
Net signal: Heavy accumulation
Q4 2025(4 moves)
Portfolio manager% portfolio
Polen Capital Management
7.80%
Tiger Global Management
1.10%
Gotham Asset Management
0.30%
Oakmark Funds
0.00%
Q3 2025(2 moves)
Portfolio manager% portfolio
Oakmark Funds
0.00%
Gotham Asset Management
0.20%
Q2 2025(2 moves)
Portfolio manager% portfolio
Polen Capital Management
3.70%
Tiger Global Management
0.90%
Q1 2025(2 moves)
Portfolio manager% portfolio
Gotham Asset Management
0.40%
Polen Capital Management
2.40%
Q4 2024(2 moves)
Portfolio manager% portfolio
Gotham Asset Management
0.30%
Polen Capital Management
4.70%
Q3 2024(1 move)
Portfolio manager% portfolio
Polen Capital Management
5.10%

Insider activity

SEC Form 4 filings — when CEOs, CFOs, and 10%+ owners buy or sell their own stock.

Insider activity (Form 4)
14 buys · 30 sells from corporate insiders
Net: INSIDER SELLING
InsiderValue
Fipps Paul
President, Global Customer Ops
$14K
Fipps Paul
President, Global Customer Ops
$14K
Zavery Amit
President, CPO and COO
$0
Zavery Amit
President, CPO and COO
$503K
Zavery Amit
President, CPO and COO
$0
Fontaine Danielle
Principal Accounting Officer
$0
Fontaine Danielle
Principal Accounting Officer
$10K
Fontaine Danielle
Principal Accounting Officer
$0
Zavery Amit
President, CPO and COO
$0
Zavery Amit
President, CPO and COO
$503K
Zavery Amit
President, CPO and COO
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$3K
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$12K
Fipps Paul
President, Global Customer Ops
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$136K
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Mastantuono Gina
President and CFO
$0
Mastantuono Gina
President and CFO
$199K
Mastantuono Gina
President and CFO
$0
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$441K
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$441K
McDermott William R
Chairman & CEO
$0
Mastantuono Gina
President and CFO
$0
Mastantuono Gina
President and CFO
$199K
Mastantuono Gina
President and CFO
$0
Fontaine Danielle
Principal Accounting Officer
$0
Fontaine Danielle
Principal Accounting Officer
$10K
Fontaine Danielle
Principal Accounting Officer
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$3K
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$12K
Fipps Paul
President, Global Customer Ops
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$136K
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0

Latest news

Recent headlines for NOW.

Hedge funds holding NOW

1 superinvestor hold ServiceNow as a top position. Sorted by % of portfolio.

Manager% Portfolio
Polen Capital fund logoPolen Capital
Enterprise software compounder.
7.8%
Dividend tax by country

What will you keep of every $100 in NOW dividend?

Withholding rate
0%
Domestic (no cross-border)
Tax withheld
$0.00
You'd receive
$1000.00
Of $1000 gross
Source & treaty reference
Treaty: Domestic — no cross-border withholding
Citation: IRC §§ 1441–1446 (withholding applies to foreign persons; US residents not subject to WHT on US-source dividends)
U.S. residents receiving U.S.-source dividends: no cross-border withholding; taxed on return at qualified (0/15/20%) or ordinary rates.

Estimates for educational purposes only. Tax rules change; consult a qualified tax professional for your specific situation. Dividend-tax treatment depends on holding period, account type (taxable vs. retirement), investor type (individual vs. pension vs. mutual fund), limitation-on-benefits tests, and other factors not modeled here.

Get alerts when they buy or sell NOW

One email per 13F filing — you'll know within hours if any tracked manager moves on NOW.

Related smart-money signals

Derived from the same 13F filings

Frequently asked questions

Who owns NOW?

1 tracked superinvestors hold ServiceNow (NOW) as a top position based on the latest SEC 13F filings. Largest tracked holder: Polen Capital at 7.8% of portfolio. Full ranking by % of portfolio shown in the table below.

How many hedge funds hold NOW?

1 of HoldLens's tracked superinvestors hold NOW according to the latest SEC 13F filings. The sum of conviction across those holders is 8% (sum of each manager's % of portfolio in NOW).

Who is the biggest hedge-fund holder of NOW?

Among HoldLens's tracked superinvestors, Polen Capital holds the largest NOW position at 7.8% of portfolio. Enterprise software compounder.

What sector is NOW?

ServiceNow (NOW) is classified as Technology. Smart-money activity, insider trades (SEC Form 4), buybacks, short interest, congressional trades, and ETF ownership for NOW are all aggregated on this page.

Data sourced from SEC 13F filings. NOW ownership reflects publicly disclosed long positions only. Not investment advice.