Skip to main content
HoldLens logoHoldLensConviction
← Full ticker page
Signal dossier · Q1 2026

NOW logoNOW

ServiceNow · Technology

Informational only — not investment advice. HoldLens tracks institutional positioning from public 13F filings. We are not a registered investment advisor and do not provide recommendations to buy or sell securities. Our 2026 backtest over 221 ticker-quarter pairs found the ConvictionScore has no predictive signal for forward returns (Pearson r = −0.12). The rankings describe what tracked superinvestors were accumulating or selling at the latest 13F snapshot — useful as market intelligence, not as personal investment advice. 13F data is reported with a 45-day SEC filing lag.
ConvictionScore · single −100..+100 scale
Net buying
+8
on a signed +100 buy scale · Slight accumulation
3 tracked managers buying MODERATE signal.
Unified ConvictionScore · −100..+100
Smart money + insider + track record + trend + concentration + contrarian − dissent − crowding
+8
Buy component
+15
Dissent penalty
−6
Unanimity bonus
+1
Quality differential
+5
Info density
+11
Buyers / Sellers
3 / 1
ConvictionScore v5 · 9-layer breakdown
13F superinvestor moves + Form 4 insider trades + 8-K material events. The SEC Signals trilogy.
+8
Smart money (13F)
+11
Insider activity (Form 4)
-2
Track record (CAGR)
+1
Trend streak
+1
Concentration
+4
Contrarian bonus
+0
Event signal (8-K)
+0
− Dissent penalty
−6
− Crowding penalty
−0
Owners: 1·Buyers: 10·Sellers: 7·Buyer-CAGR-weighted expected return: +13% ±2.6%·How this is computed
Why this score?
See the 9 factors that produced +8 for NOW

HoldLens's ConvictionScore is the sum of 9 factors clamped to −100/+100. Each factor has a known min/max range; the math is deterministic and reproducible. Every input traces to a public SEC filing. Full methodology →

FactorContribution
Smart money+11
Insider activity-2
Track record+1
Trend streak+1
Concentration+4
Contrarian bonus0
8-K events0
Dissent+6
Crowding0
Sum (clamped −100/+100)+8

How to read: emerald = positive contribution to the buy signal; rose = penalty (sellers, crowded ownership, bearish 8-K events). Hover any factor name in the methodology page for the exact formula. Every number is computed at build time from EDGAR filings — no proprietary opinion layer, no editorial scoring. For NOW specifically: 10 buyers vs 7 sellers among the 30 tracked managers.

Share this signal

8-quarter activity

Distinct managers buying or selling NOW each quarter — last 2 years.

1 buy moves·0 sell moves·net buying
'24 Q1
'24 Q2
'24 Q3
'24 Q4
'25 Q1
'25 Q2
'25 Q3
1
'25 Q4
'26 Q1
Buyers (new + add)Sellers (trim + exit)

Ownership breadth · 8 quarters

Breadth flat
+0 owners over 8Q
1
1
1
1
1
1
2
1
1
Q1 '24
Q2 '24
Q3 '24
Q4 '24
Q1 '25
Q2 '25
Q3 '25
Q4 '25
Q1 '26

The number of superinvestors holding this name has been stable for 8 quarters. See the most-owned names across all tracked managers →

Smart money activity

Every tracked 13F move on NOW — grouped by quarter, ranked by manager quality.

Smart money activity
10 buys · 7 sells across tracked 13F filings
Net signal: Heavy accumulation
Q4 2025(4 moves)
Portfolio manager% portfolio
Polen Capital Management
7.80%
Tiger Global Management
1.10%
Gotham Asset Management
0.30%
Oakmark Funds
0.00%
Q3 2025(2 moves)
Portfolio manager% portfolio
Oakmark Funds
0.00%
Gotham Asset Management
0.20%
Q2 2025(2 moves)
Portfolio manager% portfolio
Polen Capital Management
3.70%
Tiger Global Management
0.90%
Q1 2025(2 moves)
Portfolio manager% portfolio
Gotham Asset Management
0.40%
Polen Capital Management
2.40%
Q4 2024(2 moves)
Portfolio manager% portfolio
Gotham Asset Management
0.30%
Polen Capital Management
4.70%
Q3 2024(1 move)
Portfolio manager% portfolio
Polen Capital Management
5.10%

Insider activity

What the company's own executives and directors are doing — buys are highly bullish.

Insider activity (Form 4)
14 buys · 30 sells from corporate insiders
Net: INSIDER SELLING
InsiderValue
Fipps Paul
President, Global Customer Ops
$14K
Fipps Paul
President, Global Customer Ops
$14K
Zavery Amit
President, CPO and COO
$0
Zavery Amit
President, CPO and COO
$503K
Zavery Amit
President, CPO and COO
$0
Fontaine Danielle
Principal Accounting Officer
$0
Fontaine Danielle
Principal Accounting Officer
$10K
Fontaine Danielle
Principal Accounting Officer
$0
Zavery Amit
President, CPO and COO
$0
Zavery Amit
President, CPO and COO
$503K
Zavery Amit
President, CPO and COO
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$3K
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$12K
Fipps Paul
President, Global Customer Ops
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$136K
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Mastantuono Gina
President and CFO
$0
Mastantuono Gina
President and CFO
$199K
Mastantuono Gina
President and CFO
$0
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$441K
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$0
McDermott William R
Chairman & CEO
$441K
McDermott William R
Chairman & CEO
$0
Mastantuono Gina
President and CFO
$0
Mastantuono Gina
President and CFO
$199K
Mastantuono Gina
President and CFO
$0
Fontaine Danielle
Principal Accounting Officer
$0
Fontaine Danielle
Principal Accounting Officer
$10K
Fontaine Danielle
Principal Accounting Officer
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$3K
Fipps Paul
President, Global Customer Ops
$0
Fipps Paul
President, Global Customer Ops
$12K
Fipps Paul
President, Global Customer Ops
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$136K
Canney Jacqueline P
Chief People & AI Enblmt. Off.
$0

Latest news

Recent headlines for NOW — context for the moves above.

Each bar is one manager’s position size in NOW as a % of their portfolio. Longer bar = bigger conviction bet. T1 badge marks the highest-quality track records.

Enterprise software compounder.

AI thesis

An AI-synthesised investment thesis for NOW, based on the 13F data above. Generated on demand — not stored or pre-computed.

AI thesis
Claude Haiku synthesis of net buying positioning from 1 institutional filers
Powered by Claude Haiku

Generate a 2-paragraph investment thesis synthesising 1 institutional holdings and the +8 conviction score.

Related smart-money signals

Derived from the same 13F filings
Advertisement
Remove with Pro →
Share the NOW signal

The HoldLens signal dossier shows the unified −100..+100 ConvictionScore alongside live prices, multi-quarter trend detection, insider activity, and real-time news. Not investment advice. Methodology.

Sister property: SecFilingDex — the encyclopedic reference for every SEC form variant (13F-HR / 13F-NT / 13F-HR/A) and the regulatory citation behind the data on this page.