Skip to main content
AAPLMSFTGOOGLMETANVDABRK-BAMZNJPMBACKOCVXOXYAXPCMGV
HoldLens logoHoldLens
← All insider activity
Corporate insider · Form 4

Ehrlichman Matt

CEO, CHAIRMAN AND FOUNDER

Conviction score
-2
Neutral
Buys
$0
0 transactions
Sells
$1.79M
2 transactions · $1.79M discretionary

All tracked transactions

Curated subset of Ehrlichman Matt's SEC Form 4 filings. Routine 10b5-1 schedule sales are flagged inline and weighted less in the conviction score.

DateTickerActionValue
Apr 17, 2026PRCHsell
$896K
113,862 × $7.8722
Apr 17, 2026PRCHsell
$896K
113,862 × $7.8722

Method

Conviction score = logistic(role_weight × (buy_value − 0.2 × discretionary_sell_value)) mapped to −100..+100. CEOs and founders carry role_weight 0.95-1.0; directors 0.5; former executives 0.3. Routine 10b5-1 schedule sales are weighted down sharply — insiders file pre-arranged selling plans that trigger independent of their view of the stock, so they carry minimal signal. Open-market discretionary buys are rare and carry the heaviest weight.

Role weight: 1.00 (CEO, CHAIRMAN AND FOUNDER).

Data sourced from SEC Form 4 filings via EDGAR. Curated subset (not every filing) — we prioritize CEO/CFO/Chair/10%-owner transactions and material $ amounts over noise.

Tickers Ehrlichman has traded

PRCH

SEC Form 4 filings disclose trades by corporate insiders within 2 business days. Conviction scoring is a synthesis — not investment advice.