Skip to main content
HoldLens logoHoldLensConviction
← All buybacks
CRM logo
Buyback tracker · FY2025 (Jan)

CRM buyback program

Salesforce, Inc. · Technology

FY2025 (Jan) repurchased
$7.7B
5y average
$4.0B
Authorization
$30.0B
Approved 2024-03-06
Buyback yield
2.9%
Advertisement
Remove with Pro →

Source

Data from 10-K filed 2025-03-12. $10B added Mar 2024 8-K bringing total auth to $30B. Activist pressure (Elliott, Starboard 2023) drove cadence increase.

→ View filing on SEC EDGAR
Buyback authorization ≠ execution. Board authorizations cap the maximum dollars that can be repurchased; actual pace varies with price and capital allocation decisions. See our methodology guide for a full explainer, or compare against buybacks vs dividends.

Frequently asked questions

How much did CRM repurchase in FY2025 (Jan)?

Salesforce, Inc. (CRM) repurchased $7.7B of its own shares in FY2025 (Jan). Board-authorized buyback ceiling: $30.0B. Buyback yield (annual repurchase / market cap): 2.9%. Source: 10-K filed 2025-03-12.

What is CRM's buyback yield?

CRM buyback yield is 2.9% (annual repurchase ÷ market cap). HoldLens rank by yield: #8; rank by $ repurchased: #15 of 25 tracked buyback programs.

Does a buyback signal that CRM is undervalued?

Buybacks are typically interpreted as a signal that management considers shares undervalued — but they can also reflect capital-return preference over reinvestment, or executive-comp dilution offset. The signal depends on price-discipline (buying low vs at peaks), payout ratio sustainability, and concurrent insider transactions. HoldLens displays the raw data without verdict labels; see /methodology for analytical framing.

Where does HoldLens get CRM buyback data?

SEC filings (10-K filed 2025-03-12). Buyback figures cross-checked against the company's annual report and quarterly 10-Q updates. HoldLens does not estimate — every figure cites its filing source. See /methodology for refresh cadence.